McDonald's Restaurants (Taiwan) Co., Ltd. ("McDonald's") hereby provide information on our privacy policy to enable visitors to our website to understand McDonald's efforts to protect visitors' privacy.

Types of Information We Collected and How It Is Used

McDonald's collects only information voluntarily submitted and uploaded by visitors, including but not limited to: names, addresses, and email addresses, and uses such information based on visitors' consent for the purposes of, including but limited to, obtaining consumers' feedback and handling their enquiry on our products or website, or entering them in any of our contests or sweepstakes.

Sharing of Personal Information

In compliance with the same consumer pricy protection protocol, McDonald's may share the information within the McDonald's Family, including McDonald's franchisee and affiliates. With consumers' consent, McDonald's may provide marketing material to them, including discounted coupons or information on new products. If consumers elect not to receive such marketing material, McDonald's will cease doing so.

Companies may be engaged by McDonald's to perform a variety of functions, such as, fulfilling orders, assisting with promotions and market surveys, providing technical services for our web sites, etc. These companies may have to be provided with access to personal information collected by McDonald's to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

McDonald's does not sell, transfer or disclose personal information to third parties outside the McDonald's Family. However, with consumers' prior consent, we will, on occasion send marketing materials on behalf of our business partners on their products or services. Consumers will be asked if they wish to receive marketing materials from these McDonald's business partners. If they elect to receive such marketing materials, McDonald's will not share their personal information with such partners but will rather send a communication to consumers on behalf of such partners.

Under the following circumstances, McDonald's reserves the right to use or disclose any information as required by laws, regulations or legal requests, to protect the integrity of the site, to fulfill consumers' requests, or to cooperate with any law enforcement investigation or an investigation on a matter of public safety.

Our Privacy Policy Regarding Children

McDonald's is very conscious of privacy issues. We are proud of our longtime commitment to our customers. We are especially careful in any communications with one of our most treasured customers – children.

On our web sites, we may offer many features, such as games and coloring books, which do not require children to provide any personal information. We collect only limited personal information from children of age 12 or under (such as their email addresses) to respond to their online requests. For example, we may collect a child's email address in order to send the child a screen saver, but we will promptly delete the email address from our system thereafter. Or, we may collect a child's email address in order to enter the child in sweepstakes. We may also ask a child to provide an email address of his/her parent so we can notify the parent or seek consent. We will not collect more detailed information from any child of age 12 or younger, such as postal address or telephone number, without the consent of his/her parent or guardian. McDonald's will not condition a child's participation in any online activity on the child's disclosure of more personal information than is reasonably necessary to participate in that activity.

Personal information collected from children is used solely by McDonald's or other entities that provide McDonald's with technical, fulfillment or other services to McDonald's. For example, such entities may provide services, such as, improving our web sites, fulfilling requests or administering sweepstakes. Personal information so collected is not sold or transferred to third parties.

We urge parents to regularly monitor and supervise their children's on-line activities.

Access

You are in control of all personal information you provide to us. If at any time, you would like to change the personal information or contact method we have on you, you may contact us at the postal address listed at the end of this policy.

In order to review any personal information we have about you or to ask us to stop further use of or delete that information, please also contact us at the postal address listed at the end of this policy.

In order to review any personal information we have about your child or to ask us to stop further use of or delete that information, please also contact us at the postal address listed at the end of this policy.

Cookies

"Cookies" are pieces of information that a web site transfers to an individual's hard drive for record-keeping purposes. Cookies allow the web site to remember important information that will make visitors' use of the site more convenient. Like most web sites, McDonald's uses cookies in order to improve your online experience. For example, we track the total number of visitors to our site on an anonymous aggregate basis. We may also employ cookies so that we remember you when you return to the site, to keep track of the items in your shopping cart if you purchase merchandise online, to administer certain contests and sweepstakes and to help customize your McDonald's web experience. We may associate personal information with a cookie file in those instances.

Use the options in your web browser to disable cookies if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the "Help" section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of our web site.

Links to Other Sites

We may offer links to sites that are not operated by McDonald's. Please review the privacy policies of other links; we are not responsible for the policies and practices of other companies.

Other McDonald's Web Sites

All McDonald's web sites operated by McDonald's Corporation will adhere to this privacy policy. The policies of some McDonald's sites may vary, however, because of local customs, practices or laws. In all cases, however, sites operated by McDonald's Corporation will honor the commitments to our customers set forth in this policy regarding the collection and use of personal information.

Franchisee Web Sites

Many McDonald's restaurants are owned and operated by franchisees, who are independent businessmen and women. Some franchisees also operate web sites. In many cases, franchisee sites follow this privacy policy. However, please review the privacy policy of each site to determine the privacy policies of that site.

Changes to our Privacy Policy

From time to time, it may be necessary for McDonald's to update this policy. If we update our policy, we will post the updated version here, so we suggest that you check here periodically for the most up-to-date version of our privacy policy. Rest assured, however, that any changes will not be applied retrospectively and will not alter how we handle information collected earlier.

How to Contact Us

If you have any questions regarding McDonald's Privacy Policy, please contact us at:
McDonald's Web Site Privacy Protection Team
No.1 Lin Shen S. Rd., Taipei, Taiwan